The future of trade shows is phygital – an interview with Muriel Piaser
Since the start of the COVID-19 crisis, the event industry has come to a standstill: cancellations and postponements have added to the uncertainty over a possible return to normal activity. For businesses, digital technologies have made it possible to offset the decline in physical retail: online sales have been on the rise since the first lockdown. However, turning a physical event into a digital event is no easy task… event stakeholders are prompted to act fast and think creatively to offer suitable solutions. This is the case for Muriel Piaser, creative consultant and founder of the avant-garde trade show “PRECIOUS ROOM by Muriel Piaser”. Since January 2019, Muriel has been presenting high fashion and avant-garde jewelry collections from French and foreign brands to French and internati...
