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20 watches to see “la vie en rose”

20 watches to see “la vie en rose”

Watches are not immune to the pink trend, and we love it! Finally, a colour that matches our outfit. Well, yes: pink goes with everything. Time is feminine, and the good news is that watchmakers are becoming aware of this! And Audrey Hepburn won't contradict us: “I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.” Just like the heroine of Breakfast at Tiffany's, let's look at life and time through rose-tinted glasses! As the favourite colour of little girls, the colour of baby clothes, cotton candy, and bubble gum – sometimes considered cheesy – pink h...

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Meeting with Bucherer
Jewellery

Meeting with Bucherer

Europe’s largest watch and jewelry retailer Maison Bucherer is first and foremost a family adventure. It has been led by the third generation since 1977, when current Chairman of the Group Jörg G. Bucherer took over. Its story began in 1888, when Carl F. Bucherer and his wife Louise opened their first store in Lucerne, Switzerland. Fine watches and exceptional jewelry pieces are on display in the window. Business is good and the store is so successful that the young Maison quickly builds a reputation far beyond its hometown. Collectors of beautiful pieces and lovers of exclusivity are won over by the couple's sharp selection. Their other strengths: their customer service, the wide selection they offer, and their workshop’s savoir-faire. Representatives of the second generation Ernst and Ca...

New watches: Green is the new black
Watches

New watches: Green is the new black

British racing, absinth, apple, khaki, olive, or forest green… From sober and elegant dark shades to more fun mint or pastel versions, the color of hope and nature is restyling the dials of the most popular watches. Revamping a bestseller to create desire – what could be smarter? And in 2021, watchmakers are seeing the world through green-tinted glasses. Do the breathtaking views of Swiss forests from the factories inspire them? Iconic models such as Jaeger-LeCoultre’s Reverso, Audemars Piguet’s Royal Oak or Patek Philippe’s Nautilus are taking on green hues. This is also the case for the world’s thinnest manual-winding mechanical watch, Piaget’s Altiplano Ultimate Concept – 2mm thick… Another strong trend at the moment is the sporty chic aesthetic that should appeal to a younger audience!...