Meeting with Bucherer
Europe’s largest watch and jewelry retailer Maison Bucherer is first and foremost a family adventure. It has been led by the third generation since 1977, when current Chairman of the Group Jörg G. Bucherer took over. Its story began in 1888, when Carl F. Bucherer and his wife Louise opened their first store in Lucerne, Switzerland. Fine watches and exceptional jewelry pieces are on display in the window. Business is good and the store is so successful that the young Maison quickly builds a reputation far beyond its hometown. Collectors of beautiful pieces and lovers of exclusivity are won over by the couple's sharp selection. Their other strengths: their customer service, the wide selection they offer, and their workshop’s savoir-faire. Representatives of the second generation Ernst and Ca...
