Written by Bérengère Treussard - Wednesday, September 24, 2025
Jewellery, long perceived as a simple ornament, is undergoing a profound transformation in 2025. Beyond the brilliance of stones and the brilliance of gold, jewelry becomes language, memory and technology.
During the edition of
From India to China, from Italy to the most avant-garde experimental workshops, trends are converging on a central question: what does a piece of jewellery say about the wearer?
One of the highlights of the show was the conference "The Quantum Age. Jewellery and the Convergence of Cultural Transformations", organised by Trendvision Jewellery + Forecasting under the direction of Paola de Luca for the launch of Trendbook+2027, the sacred book of jewellery trends published every year. Indeed, the great strength and richness of the Vicenzaoro show, unlike other shows, is to have Paola de Luca who deciphers the
Here, jewelry is no longer just a precious piece. It becomes a cultural and emotional interface, an extension of the body and mind. Lebanese artist Samar Younes, founder of Samaritual, describes jewelry as an "identity prosthesis": an object capable of translating our belonging, our roots and our uniqueness. Artificial intelligence, far from dehumanizing the creative process, presents itself as a tool of convergence, capable of aggregating narratives and transforming jewelry into vectors of collective memory.
In this approach, jewelry becomes sensitive technology : a medium where craftsmanship, science, culture and storytelling meet.
In India, jewelry remains inseparable from cultural and spiritual identity. As Archana Thani, jewelry editor of Vogue India, points out, young Indian women are now redefining the way jewelry is worn.
While the spiritual anchoring remains intact, contemporary creations now combine functionality, design and self-expression. Modular necklaces, versatile jewelry and clean lines enrich a thousand-year-old heritage, giving birth to a hybrid jewelry: both respectful of ancestral codes and open to cosmopolitan creativity.
For international brands, India represents a market where authenticity and heritage are essential keys.
In 2025, China confirms its strategic role in global jewelry. During the conference "Strategies and success models for the jewellery world in China", several structuring trends were highlighted.
• Generation Z, globalized but deeply attached to its national identity, is looking for pieces that combine modernity and patriotism.
• Urban professionals, demanding on quality and craftsmanship, favor durable and meaningful jewelry.
• The ultra-rich, often younger than their Western counterparts, are opening up to bold designs and experimentation.
Platforms such as WeChat, Xiaohongshu or Tmall Luxury Pavilion are becoming essential showcases. Brands must offer an immersive experience, combining storytelling, interactivity and exclusivity.
The growing role of independent and educated women is shaking up the codes of luxury consumption. They are looking for jewelry that reflects their empowerment , combining elegance, heritage and personal affirmation.
While gold retains a cultural aura, pearls are experiencing a spectacular craze, with a growth of 60% in one year. This return reflects the need for a refined, timeless luxury that can be adapted to contemporary styles.
Italy, the beating heart of European jewellery, continues to play a leading role despite the challenges of the global market.
• 5.2 billion euros in exports in the first five months of the year.
• A decrease of 16.8% in value and 19.4% in volume, but...
• An increase in investment projects, from 21% to 30%.
• More than 50% of European jewellery exports to the EU27 are Italian.
These data reveal a resilient sector, capable of transforming the crisis into an opportunity thanks to technical innovation and the strength of its cultural heritage.
With the price of gold exceeding $3000 per ounce, creators must rethink their approach. During the panel organized by IPMI and CIBJO, several experts insisted on the role of design in reducing the consumption of raw materials.
• Alessia Crivelli (Crivelli) and Giorgio Villa (Association of Lombard Goldsmiths) recalled that innovation lies in the mastery of volumes and working techniques.
• John Mulligan (World Gold Council) stressed the need to collectively define the term "recycled gold."
• Alice Vanni (Italpreziosi) highlighted the strategic role of responsible sourcing.
• Finally, Federico Padrono Martini (IKOI Spa) presented his "green gold" project and an innovative vacuum refining process.
The trend is clear: the jewelry of tomorrow must be both eco-responsible and creative, capable of inventing new ways of using precious resources that have become scarce.
Scavia, a symbol of Milanese high jewelry, embodies this link between memory, family and artistic innovation. During the meeting organized by Assogemme, Fulvio Maria Scavia and his son Alessandro Maria shared their vision: a jewel is not only an object, but an embodied story.
From the legendary Sandra Dia Spiral Earrings, created for Liz Taylor and exhibited at MoMA, to the new collections, each Scavia piece illustrates the importance of the dialogue between designer and craftsman. As Fulvio Maria reminds us: "to entrust your dream to the craftsman is to give it a soul".
Through the various interventions in Vicenzaoro in September 2025, four main pillars emerge:
1. Culture : jewellery as a universal language, bearer of stories and memory.
2. Craftsmanship : transmission of know-how, enhancement of the hand and the gesture.
3. The new codes : digital inclusion, modularity, identity and experimentation.
4. The renaissance : sustainability, responsible materials, and creativity at the service of conscious consumption.
Jewelry in 2025 is no longer a static luxury. It is a mirror of our time, where artificial intelligence, the quest for sustainability, the affirmation of identity and respect for centuries-old heritage intersect.
From the workshops of Valenza to the digital showrooms of Shanghai, from Indian traditions to the futuristic visions of experimental designers, one thing is clear: jewelry is no longer just made to shine, it is made to tell.
And in this changing world, one thing is certain: as Fulvio Scavia said, "There is no jewel without joy".