Written by Bérengère Treussard - Monday, January 29, 2024
In the vibrant world of jewellery, where extravagance and ostentation often take centre stage, a subtle and refined trend emerges: "Quiet Luxury". At the heart of this sleek and timeless aesthetic lies the natural diamond, a gem of rare beauty whose brilliance transcends fleeting trends. A marvel of nature, this exquisite stone is an undeniable asset in the realm of jewellery, valued for its charm and unparalleled versatility.
In a constantly evolving fashion landscape, the natural diamond remains a symbol of discreet refinement, a true icon of "Quiet Luxury" recognized worldwide.
This statement is elegantly illustrated by the international campaign unveiled by the
The diamond, formed under extreme pressures and high temperatures within the Earth, is a natural creation of exceptional rarity. Miners extract these precious gems with patience that contrasts with the dazzling brilliance they exhibit. Each diamond is unique, carrying within it the history of billions of years.
The natural process of diamond formation imparts an unmatched singularity to each stone. Inclusions, sometimes perceived as imperfections, are actually distinctive marks, attesting to the authenticity and uniqueness of each gem. The nuances of colour and crystalline purity create an endless array of variations, offering diversity that aligns perfectly with the philosophy of "Quiet Luxury".
It is important to note that natural diamonds, unlike synthesised or synthetic diamonds, come from the earth, taking several million years to resurface and reveal their beauty. A rough diamond then requires hours of work to unveil its brilliance to the naked eye through perfect cutting. Among gemstones, diamonds are the hardest, with a hardness of 10 on the Mohs scale, granting them eternal brilliance. This is why they are used in jewellery, especially for engagement rings, symbolising eternal love. If you choose to buy a natural diamond, it may also signify a
Therefore, it is no coincidence that the diamond can now be considered the icon of "quiet luxury". It is beautiful, discreet, valued, and long-lasting, and its versatility allows it to be worn with elegance in all circumstances.
"Quiet Luxury" stands out for its minimalist and sophisticated approach to refinement. It is a subtle reaction against ostentatious extravagance, prioritising quality and meaning over quantity. Natural diamonds, with their understated grace, perfectly embody this philosophy.
Jewellery designers focused on Quiet Luxury often choose to highlight the sheer beauty of diamonds by placing them in sleek, timeless settings. These streamlined designs showcase the gemstone without burdening it with unnecessary embellishments. A simple solitaire, for example, can capture the essence of Quiet Luxury, emphasising the natural beauty of the diamond without artifice.
By celebrating natural diamonds, we embrace an aesthetic that resists the ephemeral and embraces the permanence of natural elegance. Diamonds, formed over time, embody a beauty that transcends trends, symbolising eternity and simplicity.
In a world where the hectic pace of life can sometimes obscure the beauty of simple things, natural diamonds remind us of the timeless splendour of simplicity. By wearing this rare gem, we connect with nature, history, and ethics, forming an unbreakable bond between outer and inner beauty.
Beyond their dazzling brilliance, natural diamonds are also finding their place in the growing movement towards ethical jewellery. Informed consumers seek gemstones extracted in a responsible and ethical manner, which further enhances the appeal of natural diamonds.
Quiet Luxury not only celebrates aesthetic simplicity but also ethical integrity. Ethically sourced and processed natural diamond embody beauty with consciousness, thereby creating a deeper connection between the wearer and their adornment.
Actress Lily James, the global ambassador for the Natural Diamond Council since September 2022, perfectly embodies this current trend and versatility. Following an inspiring visit to Botswana, where
Lily James shares her own experience by stating, "While my own perception of natural diamonds is constantly evolving, I love standing out on the red carpet with my diamond jewellery, but I also enjoy pairing it more subduedly with jeans. For me, it's about honouring the person who gave it to me while recalling that unique moment every time I wear it."
The Natural Diamond Council's new international campaign – "To Treasure, Now and Forever" – celebrates the sustainability, beauty, and versatility of natural diamonds in women's daily lives. Shot in New York by talented photographer Cass Bird, this campaign features four exceptional looks, enhanced by the radiant presence of Lily James.
Lily James expresses her deep involvement by stating: "I was touched to launch my NDC ambassadorial mission with the 'To Treasure Now and Forever' campaign in London, where I live. Now, having had the chance to shoot this new campaign in New York, my hometown, is a dream come true."
David Kellie, CEO of the Natural Diamond Council, praises Lily James' qualities, stating, "Lily's talent, integrity, and authenticity are the perfect attributes to represent natural diamonds." He also mentions the significant impact of the visit to Botswana and the ongoing support from the natural diamond industry.
Let’s draw inspiration from Lily James to spice up our everyday outfits with diamonds in a simple yet elegant way: a pair of stud earrings, a tennis bracelet, a pendant with a beautiful stone, or even a lovely diamond ring. Diamonds complement any outfit and symbolise discreet and timeless luxury.
The Natural Diamond Council, through its platform "Only Natural Diamonds”, inspires and educates consumers about the fascinating world of natural diamonds.
On this platform, you will find a wealth of information about diamonds and discover new designers who skilfully use natural diamonds to create irresistible jewellery. We love getting lost in these inspiring pages and benefitting from the insights of diamond specialists.
As evidenced by the Natural Diamond Council’s fourth international advertising campaign, supported by renowned global partners and luxury independent retailers such as Razny, Hamilton Jewelers, and London Jewelers in the United States, Malabar in the United Arab Emirates, and Chow Tai Fook in China. This collaboration demonstrates a collective commitment to the promotion of natural diamonds.
The NDC is also dedicated to promoting the integrity of the natural diamond industry by providing transparency and insight into its evolution and commitments for continuous improvement. As a global non-profit organization, its operations span four continents and ten countries, providing valuable support to millions of industry employees and their families worldwide.
With its timeless beauty and ability to evolve over time, the natural diamond symbolises quiet luxury as an icon of timeless refinement. Thanks to the Natural Diamond Council, this legacy will always shine "to treasure, now and forever."