About us .

Dear Reader,

Welcome to our magazine dedicated to jewellery and watches: LIKE A BEAUTIFUL JEWEL.

Want to learn more about jewellery brands, gemstones or jewellery trends?

LIKE A BEAUTIFUL JEWEL delves into the history and codes of top jewellery brands and discovers new designers and talents, while exploring current trends in jewellery and watches.

LIKE A BEAUTIFUL JEWEL invites you behind the scenes of the jewellery and watchmaking industries and their fabulous artistic crafts to gain a better understanding of this luxury world, where tradition meets innovation.

We are passionate about gemmology and are keen to share our tips to help you find your way around gemstones and semi-precious stones, natural diamonds and synthetic diamonds, pearls and cultured pearls, watches, movements and complications, and anything else related to jewellery and watchmaking – two worlds we consider to be artistic crafts, or even simply ART.

Looking for a luxury watch or vintage jewellery?

Discover the latest trends in men's watches and women's watches and all our tips for buying your luxury pieces or second-hand watch in our WATCHES and VINTAGE sections.

Our BRIDAL section will tell you everything you need to know about diamonds and engagement rings.

Finally, if you’re looking for gift ideas, men's jewellery or gender-neutral jewellery, check out our selections – for everyone and for every occasion.

Our story: why LIKE A BEAUTIFUL JEWEL?

Originally named LIKE A B, in tribute to its founder Bérengère, who is passionate about jewellery, LIKE A BEAUTIFUL JEWEL was initially a jewellery and watchmaking blog created in 2011 by gemmologist Bérengère Treussard.

Passionate about gemstones, art and history from a young age, Bérengère started her career as a notary and then wealth manager, before setting up her own Family Office in 2013. After the birth of her son in 2009, she decided to revisit her passion and completed a gemmology course.

Two years later, she created the LIKE A B blog and gradually took up photography in order to offer high-quality visuals that would enhance the beauty of gemstones and jewellery. She was the first to showcase jewellery and watches on a floral background.

Galina Prieur has a keen interest in the world of luxury and its remarkable know-how. She joined LIKE A BEAUTIFUL JEWEL in 2016 to further its development and offer her insight into the jewellery and watchmaking market, regularly contributing under the anagram Paula Grineri.

Galina also has a dual occupation as a management and business development consultant, supporting companies in their digital and commercial strategies.

"With this magazine, we want to offer a high-quality selection based on jewellery and watchmaking expertise that uses only gold or precious metals, and gemstones and semi-precious stones. Our aim is to showcase brands whose sourcing is regulated, ethical and which offer products of excellent workmanship, in accordance with high standards, and which foster artistic research.”

On LIKE A BEAUTIFUL JEWEL you won't find any costume jewellery – sometimes pieces made of vermeil (gold gilding on silver) or gilded bronze but selected for their design or originality. We try to preserve a high-quality selection and we advise what we know.

You can find our selection of brands and designers in the DIRECTORY.

We stand in favour of ethical and natural diamonds, as well as recycled or Fairmined gold. We keep abreast of market and industry trends by regularly attending jewellery and watch trade shows.

Because life is better when shared with others, LIKE A BEAUTIFUL JEWEL regularly collaborates with photographs, authors and experts in jewellery, gemmology, and watchmaking. Our aim is to provide a comprehensive view of what we consider to be artistic crafts, to share our passion, high-quality content and rigorous selection.

LIKE A BEAUTIFUL JEWEL's team:

Bérengère Treussard

Recognized expert, Bérengère is solicited by the high actors of the watch and jewellery industry for the launching of their new collections, the elaboration of their catalogues or as an artistic director for photo-shoots or jewellery designs. She animates conferences for specialized trade-shows and is regularly solicited to participate as a professional juror. She often collaborates with the luxurious Parisian quarterly L’HONORE Magazine, for whom she writes articles on jewellery. A woman of her time, she easily juggles between her two professions and as a parent to her little boy, in order to bring her passion to life.

Bérengère Treussard, founder of LIKE A BEAUTIFUL JEWEL magazine ©Nicolas Mingalon
Paula Grineri

Contributor to LIKE A BEAUTIFUL JEWEL magazine since 2016, Paula Grineri has cultivated a love for beauty and craftsmanship since her early childhood. Coming from an industrial background, she is fascinated by the work of artists with unique personalities and backgrounds. Carried by a benevolent curiosity, she takes you around to meet the creators and deciphers for you the trends of the Watch, Jewel and Gem industries. Passionate about customer experience and the issues behind digitalization, she accompanies you in your projects of development and digital transformation projects.

Paula Grineri, contributor to LIKE A BEAUTIFUL JEWEL magazine © Bérengère Treussard
Isis Eutrope

Isis is a fabulous contributor and translator for LIKE A BEAUTIFUL JEWEL magazine. After growing up in an international environment, she moved to London to complete an interdisciplinary degree combining film studies, culture, neuroscience, and psychology at UCL. She joined the bubbly LIKE A BEAUTIFUL JEWEL team upon returning from her year abroad in California in 2019. This experience offered her a unique glimpse behind the scenes of jewellery and watchmaking. Fascinated by jewellery craftsmanship, upcycling and vintage jewellery, Isis takes particular interest in exploring ethical and environmental issues within the jewellery industry. Following her role as a coordinator of international sustainability conferences, she is currently pursuing a Master of Science in Business & Sustainability at UCL.

Isis Eutrope, contributor to LIKE A BEAUTIFUL JEWEL magazine
Julie de Los Rios

Julie is a freelance journalist who has been contributing to LIKE A BEAUTIFUL JEWEL since 2020 with a free, poetic, and playful style that captivates us. She has been passionate about literature, writing and fashion since she was a little girl, and has discovered in journalism a means to blend all her passions seamlessly. For her, each article is a new adventure, a game, a challenge to embrace – always fuelled by desire and passion! Julie writes regularly for magazines, delving into subjects she knows well, such as watchmaking, jewellery, fashion, decoration, and the art of living in general. Her approach is characterised by a vision of beauty and lyricism. Julie’s contributions extend to renowned platforms like Vogue, Glamour, Elle, Marianne, Next Libération, COTE Magazine, La Tribune du Week-end, and more. We adore her freshness, undoubtedly inspired by the sea spray she breathes in every day…

Julie de Los Rios, contributor to LIKE A BEAUTIFUL JEWEL magazine
Want to know everything about jewellery and watchmaking? Because LIKE A BEAUTIFUL JEWEL is also about knowledge sharing and education, and because the world of jewellery and watchmaking is often shrouded in secrecy and perceived as elitist, here's our FAQ to help you feel at ease in this realm:

What is a piece of jewellery (or jewel)?

A “piece of jewellery” or “jewel” is an ornamental object, typically worn on the body, designed to add beauty, elegance, or personal significance to the wearer. Jewellery is crafted from a variety of materials, including precious metals such as gold, silver and platinum, gemstones or semi-precious stones, pearls, shells, glass, plastic, and other materials. Jewellery can take many forms – including rings, necklaces, bracelets, earrings, brooches, watches and more – and is often used to express the personality, culture, religion, or personal symbolism of the wearer.

What are gems?

“Gems” are precious or semi-precious stones that are commonly used in jewellery due to their beauty, rarity, and value. These stones are extracted from the earth and can include examples such as diamonds, rubies, emeralds, sapphires, amethysts, and many others. Gems are often cut and polished to enhance their natural brilliance and colour, and they have been cherished throughout history for their use in jewellery and other precious objects.

Gemstones and semi-precious stones

While the term “semi-precious” is accepted in English, the use of the French term “semi-précieuse” is prohibited by French law and must be eliminated from everyone’s vocabulary! These stones were once called “pierres fines” (fine stones), but today they are all considered gemstones. In the early 20th century, gemstones were limited to blue sapphire, ruby, emerald, and diamond, while other stones – equally beautiful or even more so in our eyes – were termed “fine” or ornamental stones if very opaque. Over time, garnet, citrine, and amethyst gained recognition, and now, the entire Place Vendôme uses semi-precious stones such as tourmaline, beryl, quartz, spodumene, spinel, etc. Nowadays, all stones are considered precious, and that’s fabulous!

What is jewellery?

“Jewellery” is the art and practice of designing, crafting, decorating, and selling jewellery, particularly that which incorporates precious metals, gems, and other refined materials. Jewellers are highly skilled artisans who create pieces of jewellery, such as rings, necklaces, bracelets, earrings, brooches, and watches. They use metalworking techniques, stone setting, engraving, and other skills to bring unique and aesthetically pleasing creations to life. Jewellery is often associated with elements of luxury, style, and prestige, and has a long history dating back to ancient times.

What is fine jewellery?

“Fine jewellery" is the pinnacle of the art of jewellery-making, characterised by the creation of exceptional and unique pieces. It is a field where craftsmanship reaches its zenith, and where each piece is crafted with meticulous attention to detail, using the most precious materials and the rarest, most exceptional stones. Fine jewellery pieces are often designed as works of art, combining extraordinary aesthetics with remarkable technical skill.

Fine jewellery brands or “maisons”, often renowned and historical, create unique or limited-edition pieces for an extremely exclusive clientele. These jewels are frequently adorned with diamonds, emeralds, rubies, sapphires, and other highest-quality gemstones, embodying excellence in the art of jewellery. Fine jewellery is synonymous with luxury, exclusivity, and prestige, continually pushing the boundaries of creativity and artisanal virtuosity.

What is horology (or watchmaking)?

“Horology or watchmaking is the art and science of designing, crafting, and repairing clocks and watches. This encompasses the creation of mechanisms for measuring time, the assembly of these mechanisms into aesthetically pleasing cases, as well as the precision and regulation of these devices to ensure reliable timekeeping.

Horology involves aspects such as engineering watch movements, the selection and assembly of high-precision components, the manufacturing of dials and hands, as well as the design of aesthetic cases and meticulous finishing. The watch industry produces a diverse range of timepieces, from simple precision models to complex high-end watches, often equipped with complications such as perpetual calendars, tourbillons, and minute repeaters.

Horology is also intertwined with history, culture, and fashion, as watches are often perceived as objects of style and status. It relies on significant craftsmanship and technical expertise and continues to evolve with the integration of modern technologies, such as smartwatches.

What type of gold is the right choice for me?

Pure gold isn’t used in jewellery because it is too malleable (soft); it needs to be mixed with other alloys to create a more resistant material. Originally yellow, it can also be white or pink and even take on rarer hues. The colour of gold mostly depends on the type of alloy. Carats are used to assess its value: the higher the carat, the more pure gold a piece contains.

Carats – the measure of gold purity – should not be confused with the weight measure of gold, which is evaluated in ounces (1 ounce = 31.104 grams).

Common terms for pure gold include fine gold, 24k gold, or 99.9% gold. The hallmark for pure gold is the seahorse.

18k gold is the most widely used in jewellery and is considered the standard. It consists of 75% fine gold and 25% one or more other metals. Its hallmark is an eagle’s head (22 to 18k). Indian jewellery is often crafted with 22k gold, known for its vibrant yellow hue.

14k gold contains 58.5% gold, and its hallmark is a scallop.

9k gold consists of 37.5% gold, and its hallmark is a clover.

Always remember to check what you are buying before making a purchase or bidding on a piece of gold jewellery at an auction. The price may seem low, but this could be because the piece is made of 14k or even 9k gold. You can still buy it, of course, but being an informed consumer is always beneficial.

If you want to sell your gold jewellery, be aware that the scrap price is currently around €34 per gram. This varies depending on the price of gold per ounce, of course.

As you can tell, LIKE A BEAUTIFUL JEWEL is a magazine created out of passion to help and guide you. Since jewellery and watch purchases are more emotional than rational, we're here to assist you in discovering (literal) gems not necessarily found in other magazines. We are eager to showcase designers and venture off the beaten track so that you can assert your uniqueness in this standardised society.

We regularly assist future brides and grooms, from the design to the production of their engagement ring, and we are frequently sought after for valuable advice. Feel free to contact us if you have a project in mind. We possess a thorough knowledge of the market, studios, and auctions, and we strive to stay within your budget as best as possible.

Please also reach out if you would like us to delve deeper into a particular topic, term or concept regarding jewellery and watches.

To Contact Us: • Editorial: contact@likeab.com
• Partnerships: partenariat@likeab.com
Our Team: • Chief Editor: Bérengère Treussard
• Responsible for Publications: SF Solutions
• Contributors: Paula Grineri, Julie de Los Rios, Isis Eutrope