The Natural Diamond Council (NDC) has helped us to decipher the latest trend in jewellery for you and invites us to code our messages and secrets into natural diamonds. Personalised, tailor-made, inconspicuous and unique creations are trendy once again, especially since the rise of “quiet luxury”, as championed by Gwyneth Paltrow, characteristically luxurious in all discretion. In a world where being seen is more important than being oneself, keeping a secret has become a luxury, so why not do it with diamond jewellery? Epitome of luxury and tender attention, concealing love notes or personal messages with natural diamonds makes sense. How? By using two universal languages, Braille writing and Morse code, and the universal code of love, the diamond!

You might be wondering what the difference is between a natural diamond and a synthetic diamond. Well, you're not alone! The Diamond Collective* has observed significant confusion surrounding these terms. Although French law has been crystal clear since 2002, safeguarding consumer interests, brands involved in producing or marketing synthetic diamonds have attempted to amend it to endorse the term “lab-grown diamond”. © Bérengère Treussard 2024 Diamond vs synthetic diamond The decree of January 14, 2002 established clear terminology to help consumers distinguish between these two types of diamonds. The Ministry of Economy, Finance, and Industrial and Digital Sovereignty has recently reaffirmed this on October 26, 2023. Following the introduction of synthetic diamonds to the market over...

From Marylin Monroe to Rihanna, diamonds are forever. And with good reason! They take several millions or even billions of years to form. Just like everything that fascinates us, natural diamonds are a source of rumour and myth. Critics have their own – often unfounded – arguments. In response to misinformation, especially on social media, the Natural Diamond Council (NDC) (), a global non-profit organisation dedicated to natural diamonds, is setting the record straight. The aim is not to claim that natural diamonds are better than synthetic diamonds, but to fight misinformation surrounding the recovery of gemstones from mines. "At a time when consumers are more inquisitive and aware than ever, they want to know about the values and the environmentally responsible practices of businesses,...