Baume & Mercier

Watches & Wonders 2024: latest exploits from the master-watchmakers

Watches & Wonders 2024: latest exploits from the master-watchmakers

With great complications centred on the mastery of elements, watchmakers are using the Watches & Wonders Geneva exhibition to showcase their ability to peer into the future. Finesse, precision and practicality, the master-watchmakers compete in their ingenuity to offer us ever better performing and record-breaking watches. Horology is a promise. A vision. A desire to project oneself into the intangible universe of time. Freed from its primary function —telling the time— the watch has evolved into a fantastical object, one which maintains its scientific dimension. In a world inherently uncertain, disrupted by geopolitical crises and anxieties related to climate change, this year contemporary horology reminds us of its soothing power and permanence: the belief in certain truths about the cou...

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20 watches to see “la vie en rose”
Watches

20 watches to see “la vie en rose”

Watches are not immune to the pink trend, and we love it! Finally, a colour that matches our outfit. Well, yes: pink goes with everything. Time is feminine, and the good news is that watchmakers are becoming aware of this! And Audrey Hepburn won't contradict us: “I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.” Just like the heroine of Breakfast at Tiffany's, let's look at life and time through rose-tinted glasses! As the favourite colour of little girls, the colour of baby clothes, cotton candy, and bubble gum – sometimes considered cheesy – pink h...

Meeting with Bucherer
Jewellery

Meeting with Bucherer

Europe’s largest watch and jewelry retailer Maison Bucherer is first and foremost a family adventure. It has been led by the third generation since 1977, when current Chairman of the Group Jörg G. Bucherer took over. Its story began in 1888, when Carl F. Bucherer and his wife Louise opened their first store in Lucerne, Switzerland. Fine watches and exceptional jewelry pieces are on display in the window. Business is good and the store is so successful that the young Maison quickly builds a reputation far beyond its hometown. Collectors of beautiful pieces and lovers of exclusivity are won over by the couple's sharp selection. Their other strengths: their customer service, the wide selection they offer, and their workshop’s savoir-faire. Representatives of the second generation Ernst and Ca...

Time is Feminine and Bejeweled at SIHH 2019
Watches

Time is Feminine and Bejeweled at SIHH 2019

The zeitgeist is changing and becoming feminine... What happiness! This 29th edition of SIHH (Salon International de la Haute Horlogerie) is placed under the sign of femininity, gems and jewelry. Amazed to go through the new collections of these watchmakers and discover in most distinguished feminine models, heightened with a jewelry appeal. The 2019 SIHH is feminine and bejeweled, a probably consequence of the repositioning of certain brands who have come to discover the purchasing power of women and their appeal for watches; provided they are beautiful, glamorous and bejeweled. Time is bejeweled; the bezels are adorned in rose gold and diamonds, mother-of-pearl, opal and other fine and precious stones invite themselves for a moment of softness and femininity. Time is inevitably a jewel w...