Longines

Watches: The Pink Trend!

Watches: The Pink Trend!

Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto! We had already announced the pink trend with a selection of women's watches, and now our favourite colour is also featured on men's, high-tech, and sports watches! Liberated from a binary vision of gender, the colour of tenderness, joy, and seduction is omnipresent. Whether it's a twist on a classic watch, an iconic model, or a more confidential timepiece… Think pink! It’s no secret: young generation...

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Watch movements explained
Watches

Watch movements explained

It may seem strange to watch lovers, but many rookies are now interested in watches and want to find out more so that they can make informed purchases that suit their lifestyle. Starting with watch movements will allow me to continue with watch complications in another article. Watch movements are the part of watchmaking that enables a watch to function. There are several types of watch movement, each with its own features and advantages. The mechanical movement is the oldest type of watch movement. It uses a spring that must be wound manually or automatically to keep the clock running. The mechanical movement is considered to be the most precise and the hardest to build, but it is also the one that requires the most maintenance. It is important to find out about the power reserve, which r...
Meeting with Bucherer
Jewellery

Meeting with Bucherer

Europe’s largest watch and jewelry retailer Maison Bucherer is first and foremost a family adventure. It has been led by the third generation since 1977, when current Chairman of the Group Jörg G. Bucherer took over. Its story began in 1888, when Carl F. Bucherer and his wife Louise opened their first store in Lucerne, Switzerland. Fine watches and exceptional jewelry pieces are on display in the window. Business is good and the store is so successful that the young Maison quickly builds a reputation far beyond its hometown. Collectors of beautiful pieces and lovers of exclusivity are won over by the couple's sharp selection. Their other strengths: their customer service, the wide selection they offer, and their workshop’s savoir-faire. Representatives of the second generation Ernst and Ca...