Written by Julie de Los Rios - Tuesday, July 23, 2024
Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto!
We had already announced the pink trend with a
It’s no secret: young generations love pink. Is it the Barbie effect or a real need to approach life with lightness? The enthusiasm is undeniable and certainly hasn’t escaped fashion brands, who have successively paraded their collections showcasing the euphoric colour, from powder pink to fuchsia. Bubblegum, baby pink, shocking pink, raspberry, sugar almond, or eggshell... No shade of pink is left out!
In 2024, watchmakers are setting the trend by adding a rosy hue to their iconic watches, much to our delight! This is evidenced by the pink opal dial which gives a fresh take on the iconic Rolex Day-Date. Another brand, another icon... At Audemars Piguet, the Royal Oak Automatic reveals itself in a new, more refined light with a Grande Tapisserie dial reimagined in an unprecedented pink hue obtained through atomic layer deposition (ALD).
But let’s not be mistaken! In 2024, pink is no longer just the colour for little girls. Freed from a binary gender vision, it also attracts trendy guys and ventures into the world of sports, particularly football. The results? The Tudor Black Bay Chrono "Pink" made a splash as soon as it hit the stores. This original variation is a nod to the brand’s ambassadors: David Beckham’s jersey at Inter Miami CF or Taiwanese singer-musician-actor Jay Chou, who has made pink his signature.
A sporty look can also be found at Zenith with a revamped version of the Chronomaster Original in steel or at Alpina with the unisex Alpiner Extreme watch that sports a lovely complexion. A healthy glow effect is also seen in the Grand Seiko 62GS, whose dial is inspired by Japanese cherry blossoms, "sakura."
Pequignet also has a rosy outlook on life with its Concorde collection featuring a delicate steel-set dial. Or perhaps you prefer a spicier style like the Tangente Datum Chili from Nomos Glashütte? Maurice Lacroix captures the joy of living with the Aikon Quartz 35 mm steel watch. Its Sunset Pink dial promises delightful summer hours.
A quintessential everyday watch, the Longines Conquest is revisited in a three-hand version of 34 mm, enhanced by an elegant pink dial.
At Hublot, the Big Bang Unico exudes glamour with a polished sapphire glass case in "millennial pink"Chanel also explores the possibilities of pink sapphire with the J-12 X-Ray Skeleton Watch, limited to 12 pieces. This marvel is part of the Pink Edition capsule, unveiled at Watches & Wonders 2024. Another standout among the four original variations of its iconic J12 and BoyFriend watches is the BoyFriend Skeleton Pink Edition – limited to 55 pieces – featuring a beige gold case (unique to Chanel) set with sapphires and mounted on a quilted pattern strap, a signature of the house.
Another cutting-edge material, ceramic, brings a playful touch to the emblematic case of Richard Mille. Equally playful, the RM 07-01 Coloured Ceramics collection contrasts pink with another positive colour,
In short, you get the idea... Among all watch collections, there is bound to be one that will bring an exhilarating touch to your life! Whether sporty, classic, or extravagant, there's something for every style. The real question is which one will best match your current look? Let us know!