With great complications centred on the mastery of elements, watchmakers are using the Watches & Wonders Geneva exhibition to showcase their ability to peer into the future. Finesse, precision and practicality, the master-watchmakers compete in their ingenuity to offer us ever better performing and record-breaking watches. Horology is a promise. A vision. A desire to project oneself into the intangible universe of time. Freed from its primary function —telling the time— the watch has evolved into a fantastical object, one which maintains its scientific dimension. In a world inherently uncertain, disrupted by geopolitical crises and anxieties related to climate change, this year contemporary horology reminds us of its soothing power and permanence: the belief in certain truths about the cou...

Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto! We had already announced the pink trend with a selection of women's watches, and now our favourite colour is also featured on men's, high-tech, and sports watches! Liberated from a binary vision of gender, the colour of tenderness, joy, and seduction is omnipresent. Whether it's a twist on a classic watch, an iconic model, or a more confidential timepiece… Think pink! It’s no secret: young generation...

Watches and Wonders, the world's largest watch fair, set a new record. Between 27 March and 2 April in Geneva, some 43,000 visitors wandered the aisles to discover new products from the land of timepieces. There's no doubt about it: the 48 exhibiting watch brands gave their all to create surprise and arouse desire. But what were the highlights among new men's watches? Rolex set the tone and surprised us all with its bold and colourful variations on its emblematic models. In addition to celebrating the Daytona’s 60th anniversary and the Explorer’s 70th anniversary, the brand is launching a new collection called Perpetual 1908. This future icon is elegant, classic and contemporary, a perfect illustration of the mastery of know-how and the perpetual quest for excellence which define the studi...