With great complications centred on the mastery of elements, watchmakers are using the Watches & Wonders Geneva exhibition to showcase their ability to peer into the future. Finesse, precision and practicality, the master-watchmakers compete in their ingenuity to offer us ever better performing and record-breaking watches. Horology is a promise. A vision. A desire to project oneself into the intangible universe of time. Freed from its primary function —telling the time— the watch has evolved into a fantastical object, one which maintains its scientific dimension. In a world inherently uncertain, disrupted by geopolitical crises and anxieties related to climate change, this year contemporary horology reminds us of its soothing power and permanence: the belief in certain truths about the cou...

Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto! We had already announced the pink trend with a selection of women's watches, and now our favourite colour is also featured on men's, high-tech, and sports watches! Liberated from a binary vision of gender, the colour of tenderness, joy, and seduction is omnipresent. Whether it's a twist on a classic watch, an iconic model, or a more confidential timepiece… Think pink! It’s no secret: young generation...

Gathering 54 exhibiting houses, the largest watch fair took place from 9th to 14th April in Geneva, attracting no less than 49,000 visitors. This year, the event Watches & Wonders confirmed the growing interest from new generations. We were there, and here are the trends we observed for women's watches. High-end watchmaking is no longer reserved for men and seniors! The 2024 edition of Watches & Wonders proves this: 25% of the tickets were sold to those under 25, with an average age of 35. No wonder watchmakers are shaking up classic codes to create timepieces that will appeal to the digital natives of Gen Y. First strong trend – as in fashion, manufacturers are playing the "gender fluid" card by reducing proportions. According to Watchfinder & Co, the expert platform for pre-owned luxury...