Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto! We had already announced the pink trend with a selection of women's watches, and now our favourite colour is also featured on men's, high-tech, and sports watches! Liberated from a binary vision of gender, the colour of tenderness, joy, and seduction is omnipresent. Whether it's a twist on a classic watch, an iconic model, or a more confidential timepiece… Think pink! It’s no secret: young generation...