Roberto Coin

Vicenzaoro 2025 : the future of jewellery with the world on display

Vicenzaoro 2025 : the future of jewellery with the world on display

Vicenza (Italy), September 2025 — Bathed in the golden light of the exhibition centre, Vicenzaoro returns for an edition under the sign of a daring renewal. From 5 to 9 September, the show reveals itself – and renews itself – with panache, confirming its role as a key global hub for the world of jewellery, watchmaking and luxury. From the opening, Vicenzaoro was sold out. 1,300 exhibitors from 30 countries take over the entire show, demonstrating its international reach and renewed attractiveness. The event is particularly embodied by its ability to embrace the entire value chain from high-end jewellery to industrial tools, from precious stones to packaging and jewellery trends. At the heart of the event, Trendvision Jewellery + Forecasting, the IEG observatory directed by Paola de Luca, o...

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From Haute Joaillerie to components, creations in gold or silver, precious stones, diamonds, packaging and accessories: all the players of the jewellery industry come together twice a year at Vicenzaoro. The show, which celebrated its 70th anniversary in January 2024, has established itself as one of the world's top 3 jewellery events. Both an observatory of trends to be showcased in stores and a one-stop shop for trade supplies, the event organized by IEG (Italian Exhibition Group) is a showcase for “made in Italy”. Supported by the Italian authorities and the ITA (Italian Trade Agency), over 60% of visitors to Vicenzaoro come from abroad, giving the entire Italian industry an international profile. Under the impetus of its dynamic General Manager, Marco Carniello, the show has risen to a...
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Spread Your Wings collection by Akillis – photo @Akillis With its famous campaign “A Diamond is Forever”, launched in the late 1940’s, De Beers transformed the diamond jewellery, from a category afforded by only the most affluent, into a mass-consumed product. A key feature of the marketing strategy was that, while diamond jewellery would almost always be worn by women, the target audience for the campaign was primarily male, and more specifically the men who would be buying diamond jewellery for their fiancées, spouses or other loved ones. It is an approach that over 70 years later fundamentally remains the same, with relatively few shining exceptions. But the world has changed, and along with it, gender-specific conventions and expectations. Women today are the primary decision makers...