Manipura

Mother's Day: Jewellery Under 1000 Euros

Mother's Day: Jewellery Under 1000 Euros

Widely acclaimed, Mother's Day remains an opportunity to celebrate the women in our lives. And what better way to pamper our dear mothers than with a beautiful piece of jewellery that symbolises our attachment over time? Say it with gemstones, hearts, or pearls... without breaking the bank! Like Christmas or Valentine's Day, Mother's Day, celebrated this year on Sunday, May 26th, is a key event for the French. Indeed, 63% of them claim that they have never forgotten it, and 61% consider it important. Nearly half of all mothers in France say they would be upset if their children did not wish them a happy Mother's Day (2022 Omnibus YouGov study). But what do children give to their dear mum? The traditional bouquet of flowers remains the favourite gift for a quarter of respondents, followed b...

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Valentine's Day: celebrate love with our selection
Jewellery

Valentine's Day: celebrate love with our selection

Sending love your way. February 14th is around the corner, and it will be another opportunity to get high on pink, sweetness and jewels! It's been going on for seven hundred years! It was in 14th-century England that the first lovers' day was celebrated on 14th February – Valentine's Day. A most enduring rite that has been celebrated ever since with a white, red or pink stone – as long as it is shines! Or a piece of jewellery that hold have emotional value for those who celebrate their hearts' desire on that day. The historic menottes by Dinh Van, Love bracelet by Cartier, liens by Fred, Possession by Piaget, will remain among the iconic pieces - or at least the most gifted. For over twenty years, female designers at the head of big brands have been setting the trend. Lucia Silvestri at Bu...
Diamonds are trendy! 10 designers who reinvent diamond jewellery
Bridal

Diamonds are trendy! 10 designers who reinvent diamond jewellery

Celebrated by Marilyn Monroe, Audrey Hepburn, and more recently Rihanna, as symbols of glamour and eternity, diamonds are still a woman’s (and a man’s!) best friend. But beware – not just any diamond! We’re talking natural stones dear to the Natural Diamond Council here, of course. These wonders of nature, which can take the form of a ring, a necklace or a bracelet, enhanced by a gold or platinum setting, offer several advantages. Each stone is unique, durable, traceable and can thus be passed on to future generations… Easier to wear than coloured stones and timeless, diamonds will accompany a woman throughout her life. They fascinate fashionistas, who use them to elevate an outfit or make an evening gown shine. They will always be the most beautiful gift to declare one's love. But above...
Vicenzaoro: Is there a new paradigm in the diamond jewellery market?
Events

Vicenzaoro: Is there a new paradigm in the diamond jewellery market?

Spread Your Wings collection by Akillis – photo @Akillis With its famous campaign “A Diamond is Forever”, launched in the late 1940’s, De Beers transformed the diamond jewellery, from a category afforded by only the most affluent, into a mass-consumed product. A key feature of the marketing strategy was that, while diamond jewellery would almost always be worn by women, the target audience for the campaign was primarily male, and more specifically the men who would be buying diamond jewellery for their fiancées, spouses or other loved ones. It is an approach that over 70 years later fundamentally remains the same, with relatively few shining exceptions. But the world has changed, and along with it, gender-specific conventions and expectations. Women today are the primary decision makers...