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12 French watches to gift this Christmas

12 French watches to gift this Christmas

Under the impetus of young brands and historic brands, the French watchmaking industry is undergoing dramatic renewal. This effervescence has inspired Francéclat to create a tricolored communication campaign that celebrates this collective adventure, as well as the French art of living which is so coveted around the world. Although national brands share a certain poetry and the desire to set the record straight - the cradle of watchmaking is indeed on our side of the border! - each one cultivates its own identity. And the good news is that there is something to suit every style and every need! Do you feel a little lost in the middle of all these brands? You can’t go wrong by choosing among the collections of the brands labeled Entreprise du Patrimoine Vivant (Living Heritage Company). Cr...

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New watches: Green is the new black
Watches

New watches: Green is the new black

British racing, absinth, apple, khaki, olive, or forest green… From sober and elegant dark shades to more fun mint or pastel versions, the color of hope and nature is restyling the dials of the most popular watches. Revamping a bestseller to create desire – what could be smarter? And in 2021, watchmakers are seeing the world through green-tinted glasses. Do the breathtaking views of Swiss forests from the factories inspire them? Iconic models such as Jaeger-LeCoultre’s Reverso, Audemars Piguet’s Royal Oak or Patek Philippe’s Nautilus are taking on green hues. This is also the case for the world’s thinnest manual-winding mechanical watch, Piaget’s Altiplano Ultimate Concept – 2mm thick… Another strong trend at the moment is the sporty chic aesthetic that should appeal to a younger audience!...

10 Watches to Steal from Your Boyfriend
Watches

10 Watches to Steal from Your Boyfriend

As they shamelessly steal and adorn their man's jeans or shirt, fashionistas now set the tone by sporting iconic gentlemen's watches. In fact, after a decade of big watchcases, timepieces are slimming down and embracing a gender-neutral trend that is all the rage in fashion. A few 37 or 38 mm on which everyone can agree... Gender equality in watchmaking? Bored of corny floral designs and mother-of-pearl dials, it-girls are flirting with more streamlined designs from men’s collections, as they’re more suited to the casual chic style of modern wardrobes. Women of character have actually been rocking Rolex watches for a long time now! The masculine dimensions of the case also present another advantage, they emphasize the delicacy of the feminine clasp. Whereas a trendy couple can easily sha...