Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto! We had already announced the pink trend with a selection of women's watches, and now our favourite colour is also featured on men's, high-tech, and sports watches! Liberated from a binary vision of gender, the colour of tenderness, joy, and seduction is omnipresent. Whether it's a twist on a classic watch, an iconic model, or a more confidential timepiece… Think pink! It’s no secret: young generation...

If there is a time of year when you can proclaim your love to someone dear, it is Christmas. And what better way to pamper a woman, and especially a cool girl, than with a beautifully crafted, precious and timeless watch that will stand by her through the great moments of her life? So, what are we waiting for? Got an elegant friend? You can’t go wrong by choosing from the collections of the great fashion brands, namely Dior and Chanel. The house on rue Cambon has made a name for itself in the sometimes-sectarian world of watchmaking. It all began in 1987 with the birth of the Première, the brainchild of former Artistic Director Jacques Helleu. It single-handedly revolutionized the world of ladies' watches. And for good reason! By moving away from the traditional (and slightly soppy) mother...