Watches & Wonders 2024: Women's Watch Trends
Gathering 54 exhibiting houses, the largest watch fair took place from 9th to 14th April in Geneva, attracting no less than 49,000 visitors. This year, the event Watches & Wonders confirmed the growing interest from new generations. We were there, and here are the trends we observed for women's watches. High-end watchmaking is no longer reserved for men and seniors! The 2024 edition of Watches & Wonders proves this: 25% of the tickets were sold to those under 25, with an average age of 35. No wonder watchmakers are shaking up classic codes to create timepieces that will appeal to the digital natives of Gen Y. First strong trend – as in fashion, manufacturers are playing the "gender fluid" card by reducing proportions. According to Watchfinder & Co, the expert platform for pre-owned luxury...