Parmigiani Fleurier

Watches & Wonders 2024: latest exploits from the master-watchmakers

Watches & Wonders 2024: latest exploits from the master-watchmakers

With great complications centred on the mastery of elements, watchmakers are using the Watches & Wonders Geneva exhibition to showcase their ability to peer into the future. Finesse, precision and practicality, the master-watchmakers compete in their ingenuity to offer us ever better performing and record-breaking watches. Horology is a promise. A vision. A desire to project oneself into the intangible universe of time. Freed from its primary function —telling the time— the watch has evolved into a fantastical object, one which maintains its scientific dimension. In a world inherently uncertain, disrupted by geopolitical crises and anxieties related to climate change, this year contemporary horology reminds us of its soothing power and permanence: the belief in certain truths about the cou...

10 gender neutral watches spotted at Watches & Wonders

10 gender neutral watches spotted at Watches & Wonders

From March 30th to April 5th, walking the aisles of Geneva's Palexpo almost felt festive. And for good reason! After the first two online editions, the next-generation trade show Watches & Wonders has finally taken place. Between the joy of reuniting and the pleasure of touching the newest products, euphoria was at its peak. Watchmakers really do know how to create desire. By giving free rein to their creativity, of course, but also by keeping up with the times to meet all expectations in terms of watches. And in particular, that of gender neutrality. All of them? Yes, all of them! Manufacturers have finally understood that the female condition is changing. Although the first wristwatches were created for women (Breguet or Chaumet, for example, have some dating from the early nineteenth c...

10 Watches to Steal from Your Boyfriend

10 Watches to Steal from Your Boyfriend

As they shamelessly steal and adorn their man's jeans or shirt, fashionistas now set the tone by sporting iconic gentlemen's watches. In fact, after a decade of big watchcases, timepieces are slimming down and embracing a gender-neutral trend that is all the rage in fashion. A few 37 or 38 mm on which everyone can agree... Gender equality in watchmaking? Bored of corny floral designs and mother-of-pearl dials, it-girls are flirting with more streamlined designs from men’s collections, as they’re more suited to the casual chic style of modern wardrobes. Women of character have actually been rocking Rolex watches for a long time now! The masculine dimensions of the case also present another advantage, they emphasize the delicacy of the feminine clasp. Whereas a trendy couple can easily sha...

Contribution to Honoré Magazine #5 – Art Watches SIHH

Contribution to Honoré Magazine #5 – Art Watches SIHH

Last year, following the S.I.H.H. 2017, I wrote an article for L’Honoré Magazine, a magazine dedicated to the art of living and French luxury, on the art watches then presented during this show. Inspired and inspiring, the S.I.H.H. shines with its Métiers d’Art featuring fabulous work. I suggest you discover this article for which I had a lot of fun writing. These art watches remain timeless. Watchmaking firms are riding high in the firmament, showcasing exceptional craftsmanship and priceless talent, and striving to achieve ever more sophisticated results. The poetry of time by Van Cleef & Arpels Automate de la Fée Ondine presented at SIHH 2017 ©BérengèreTreussard2017 The art professions known in French as métiers d’art are the prerogative of jewellery watchmakers – and make up a niche a...

Time is Feminine and Bejeweled at SIHH 2019

Time is Feminine and Bejeweled at SIHH 2019

The zeitgeist is changing and becoming feminine... What happiness! This 29th edition of SIHH (Salon International de la Haute Horlogerie) is placed under the sign of femininity, gems and jewelry. Amazed to go through the new collections of these watchmakers and discover in most distinguished feminine models, heightened with a jewelry appeal. The 2019 SIHH is feminine and bejeweled, a probably consequence of the repositioning of certain brands who have come to discover the purchasing power of women and their appeal for watches; provided they are beautiful, glamorous and bejeweled. Time is bejeweled; the bezels are adorned in rose gold and diamonds, mother-of-pearl, opal and other fine and precious stones invite themselves for a moment of softness and femininity. Time is inevitably a jewel w...

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