Is it the Barbie effect, a seduction operation for millennials, or simply a need for optimism? In 2024, watchmakers are seeing life through rose-tinted glasses. Cases and dials are adorned with delightful shades ranging from bubblegum to fuchsia, just like our favourite Tag Heuer Carrera automatic watch with a bright pink date dial, worn by Ryan Gosling at the Barbie movie premiere in Toronto! We had already announced the pink trend with a selection of women's watches, and now our favourite colour is also featured on men's, high-tech, and sports watches! Liberated from a binary vision of gender, the colour of tenderness, joy, and seduction is omnipresent. Whether it's a twist on a classic watch, an iconic model, or a more confidential timepiece… Think pink! It’s no secret: young generation...

Watches are not immune to the pink trend, and we love it! Finally, a colour that matches our outfit. Well, yes: pink goes with everything. Time is feminine, and the good news is that watchmakers are becoming aware of this! And Audrey Hepburn won't contradict us: “I believe in pink. I believe that laughing is the best calorie burner. I believe in kissing, kissing a lot. I believe in being strong when everything seems to be going wrong. I believe that happy girls are the prettiest girls. I believe that tomorrow is another day and I believe in miracles.” Just like the heroine of Breakfast at Tiffany's, let's look at life and time through rose-tinted glasses! As the favourite colour of little girls, the colour of baby clothes, cotton candy, and bubble gum – sometimes considered cheesy – pink h...