From Marylin Monroe to Rihanna, diamonds are forever. And with good reason! They take several millions or even billions of years to form. Just like everything that fascinates us, natural diamonds are a source of rumour and myth. Critics have their own – often unfounded – arguments. In response to misinformation, especially on social media, the Natural Diamond Council (NDC) (), a global non-profit organisation dedicated to natural diamonds, is setting the record straight. The aim is not to claim that natural diamonds are better than synthetic diamonds, but to fight misinformation surrounding the recovery of gemstones from mines. "At a time when consumers are more inquisitive and aware than ever, they want to know about the values and the environmentally responsible practices of businesses,...

Celebrated by Marilyn Monroe, Audrey Hepburn, and more recently Rihanna, as symbols of glamour and eternity, diamonds are still a woman’s (and a man’s!) best friend. But beware – not just any diamond! We’re talking natural stones dear to the Natural Diamond Council here, of course. These wonders of nature, which can take the form of a ring, a necklace or a bracelet, enhanced by a gold or platinum setting, offer several advantages. Each stone is unique, durable, traceable and can thus be passed on to future generations… Easier to wear than coloured stones and timeless, diamonds will accompany a woman throughout her life. They fascinate fashionistas, who use them to elevate an outfit or make an evening gown shine. They will always be the most beautiful gift to declare one's love. But above...

Tell me your zodiac sign, and I'll tell you what natural diamond jewelry you should wear! Constantly innovating, the Natural Diamond Council (NDC) takes the holiday season as an opportunity to revive the tradition of horoscopes. You know, the much-anticipated section in women's magazines that reveals predictions for the coming year for each zodiac sign? As a reminder, the Natural Diamond Council (NDC) inspires and educates consumers on the incredible world of natural diamonds through its Only Natural Diamonds platform. Exceptional diamonds, trends, engagements and weddings, innovations, gift guides as well as pop culture and celebrities... Everything related to natural diamonds is referenced on the platform. Supporting the integrity of the natural diamond industry by providing transparency...