Faithful to the tradition of jewellery watches, watchmakers are renewing designs and reinventing worn clothes to meet the expectations of today's women. An anthology of new jewels that tell the time. Watchmakers have always imagined jewellery watches. From the first timepieces appeared, these outward signs of wealth and power were adorned with stones, decorated with enamel paint. This tradition experienced a revival of interest in the twentieth century, worn by Piaget and its cuff watches or long necklaces, or Jaeger-LeCoultre which, thanks to its calibre 101, the smallest hand-wound mechanical movement in the world, offers cases, each more delicate than the last. From then on, the greatest manufactures redoubled their efforts to create pieces in tune with the times, meeting the expectatio...

In the world of "Quiet Luxury", one trend currently dominates social media and resonates strongly with younger generations: the Old Money aesthetic. This movement, inspired by royal and bourgeois families and their timeless style, captivates with its refinement and subtle sophistication. And in this world, one accessory remains indispensable: the classic watch, a symbol of heritage and sophistication. Discover how watches have become the hallmark of this chic and timeless style. Search #OldMoneyStyle or #OldMoneyAesthetic on Instagram, and you’ll instantly grasp the magnitude of this phenomenon. You’ll be transported into a universe of understated luxury and bourgeois elegance. Unlike the flashy and ostentatious "New Money" aesthetic, Old Money emphasises a return to classic values: high-q...

With great complications centred on the mastery of elements, watchmakers are using the Watches & Wonders Geneva exhibition to showcase their ability to peer into the future. Finesse, precision and practicality, the master-watchmakers compete in their ingenuity to offer us ever better performing and record-breaking watches. Horology is a promise. A vision. A desire to project oneself into the intangible universe of time. Freed from its primary function —telling the time— the watch has evolved into a fantastical object, one which maintains its scientific dimension. In a world inherently uncertain, disrupted by geopolitical crises and anxieties related to climate change, this year contemporary horology reminds us of its soothing power and permanence: the belief in certain truths about the cou...